| 1. |
Enhancing
the capacity of SMEs and micro-
enterprises in local cultural industries to expand
their markets and conduct export. |
| 2. |
Building
platform for local cultural industries to demonstrate
their products to all APEC economies and increase their
business opportunities in foreign markets. |
| 3. |
Strengthening
cross-border cooperation in the APEC region to promote
the development of overseas markets for local cultural
industries and seeking the best practices of the market
development. |
Two activities were designed in this project. One is "APEC
Local Cultural Industry Market Development Forum;" the
other is "APEC Local Cultural Industry Virtual Exposition"(ALCIVE),
which is the exposition you are visiting. Following is a brief
introduction of ALCIVE.
The duration of the expo:
One year, from August 29, 2006 to August 28, 2007.
Types of Products to be Showcased:
Painting, ceramics, sculptures, textiles and other handicrafts
that are reflective of the local culture that produced them.
The total showcased product in the Expo amount to around items.
The participating APEC Member Economies:
Brunei, Indonesia, Japan, Korea, Malaysia, Mexico, New Zealand,
Papua New Guinea, Peru, Philippines, Russia, Chinese Taipei,
Thailand, the United States, Vietnam and Pacific Island Forum.
Potential Visitors to the Exposition:
Consumers throughout the world
Method of Display:
Participating APEC Member Economies each have their own online
"Exhibition Hall". They use photographs, pictures,
text, animation, video footage etc. to showcase their economy's
local cultural products within their "Exhibition Hall".
Advertising and Promotion:
Prior to and during the Exposition, the Exposition organizers
will place advertisements on leading portal sites and other
major international websites, and will organize promotional
activities to ensure that as many people as possible visit
the Exposition. Each participating APEC Member Economy will
be asked to select one local cultural product that is most
representative of their economy, and to provide photographs
of this product that can be used in promotional activities
for the Exposition.
We believe that through these activities,
the cultural products that were used to be produced and sold
only in the local markets can be displayed to the world and
be able to reach the larger overseas markets.
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